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MARKETING

More output without more brand drift.

Marketing was the first team to adopt AI and the first to find its failure mode: volume goes up, consistency goes down, and someone spends the week rewriting generated copy back into the house voice. The fix is shared prompts everyone starts from, and a person who signs off before anything ships.

A Marketing team chat about the autumn banner, with the AI's ideas kept in the thread for everyone
WHERE MOST TEAMS ARE TODAY
  • Every writer using a different tool with a different prompt and a different voice
  • Localisation queued behind the one person who speaks the language
  • Nobody able to say which AI-assisted content was reviewed and which was not
What people actually do with it

Six things marketing teams use this for.

Not an exhaustive list. These are the ones that come up first, and the ones that make the case for the rollout on their own.

Campaign copy
Draft across channels from one brief, in your voice, starting from a shared prompt rather than a blank box.
Team chats
Brainstorm the autumn banner in the Marketing team chat and mention @ai when you want ideas. The answer stays in the thread for everyone.
Images and video
Generate campaign images and video in the same workspace as the copy, with the best model for each.
Research and positioning
Summarise market and competitor material with citations, so a claim in a deck can be traced to a source.
Repurposing
Turn a webinar or interview recording into a transcript, a summary and a set of posts without re-watching it.
Weekly performance notes
A workflow pulls campaign numbers every Monday and emails the summary, with anything unusual called out.
IN THE PRODUCT

Campaign assets from a sentence.

Images, video, music and copy from the same workspace, starting from the same shared prompts and the same brand voice.

See the full product tour
Image generation. A product flat-lay from one sentence, in chat.
IN THE PRODUCT

Your best brief, saved and shared.

Save the brief that works as a prompt with variables. Everyone on the team fills in the blanks and starts from the same place.

See the prompt library
Reusable prompts with variables. A saved prompt with five variables, filled in and run.
WHAT KEEPS THE VOICE INTACT
  • Shared prompts hold the brand voice, so every writer starts from the same place
  • Team owners approve the prompts their team shares
  • A workspace prompt and response styles make the house voice the default
  • Team chats where the AI answers only when someone asks it to
  • Every major model for text, image, video and music in one place
  • Documents keep every version, so you can see what changed
Straight answers

What marketing teams ask us.

Will this make our content sound like everyone else's?

It will with a generic prompt, which is most of what people complain about. The library exists so your best brief, the one that produces something recognisably yours, is where everybody starts.

Can we keep a human in the loop?

Yes, and we recommend it: generate freely, publish only after someone signs off. Nothing StickyPrompts writes goes live on its own.

Does it work with our existing stack?

Pipedrive, ActiveCampaign and Brevo for CRM and campaigns; Postmark, Resend, SendGrid or SMTP for email; Google Drive for files; and remote MCP servers for most other things.

Also worth reading

By team

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