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CHAT

Stop explaining yourself to AI.

Who you are, what your company sells, how your brand sounds, what a client needs. Write it once as a snippet and switch it on in any chat with the puzzle button. Several at once, on any model, with no project to set up and nothing to upload.

Write a short LinkedIn post announcing our new store in Porto.

  • About meMine
  • About NorthwindWorkspace
  • Northwind brand voiceWorkspace
Claude Opus 5.5Style: Prompty

Porto, we're here.

Our new store is now open, and it's our first in the city. We opened our doors in August, and it already feels like home.

Come in and feel the difference for yourself. Soft merino, warm alpaca and organic cotton, made to be worn and loved for years. We choose every piece for its quality and natural materials, because that's what lasts.

Since 2011, we've grown one store at a time, always close to the people we make things for. Porto joins our stores across France, Spain and Portugal, and we're proud to be part of this beautiful city.

Our team in Porto would love to meet you. Stop by, say hello and take your time.

#Northwind #Porto #Knitwear #HomeTextiles #NaturalMaterials

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facts from snippets
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Real answers to the same prompt, same model and style, in the Northwind demo workspace. From a snippetLeft blank

IN THE COMPOSER

Tick what the AI should know.

The puzzle button sits in the composer next to Style. It lists your own snippets and the workspace's, each with a one-line description. Tick the ones this task needs and select Apply: the button turns yellow and shows how many are on, and they stay on for the rest of the chat.

  • Up to 20 snippets in one chat
  • Yours and the workspace's, with search
  • The count on the button shows what is on
The snippet picker in the composer: About me, About Northwind and the brand voice ticked, 3 of 20 1 How many are on 2 Shared with everyone
Three snippets ticked: one personal, two shared with the workspace
THE RESULT

Real facts, no blanks.

Asked for a LinkedIn post about the new Porto store with no snippets, the model wrote a friendly post for any company, with placeholders for the address and hours and five emojis. With About Northwind and the brand voice switched on, the same model and style wrote Northwind's post: the August opening, merino and alpaca, the stores in France, Spain and Portugal, in Northwind's voice.

  • Nothing retyped in the prompt
  • Company facts the model could not have guessed
  • The brand voice followed, without being asked
The same LinkedIn post written with three snippets on: Northwind's real facts in Northwind's voice
The same prompt, answered with three snippets on
WRITE IT ONCE

A few lines, used every day.

A snippet has a name, a short description for the picker, and the content itself: up to 20,000 characters of context or instructions. Choose who can use it as you save it. Edit it when something changes, and every chat from then on gets the new version.

  • Name, description and content
  • Only me, or the whole workspace
  • Create, edit and delete in Settings, Snippets
Read the snippets guide
Creating a snippet: name, description, up to 20,000 characters of content, and Only me or Whole workspace 1 Private or shared
A personal snippet for a client account
FOR THE WHOLE COMPANY

One source of truth for every chat.

Admins shape how the AI works for everyone from one place: Workspace settings, AI Behaviour. The workspace prompt applies to every chat. Workspace snippets and workspace response styles appear in everyone's composer, ready to switch on, so a new starter writes about the company as well as someone who has been there ten years.

  • Workspace prompt for the rules that always apply
  • Workspace snippets everyone can switch on
  • Workspace response styles everyone can pick
Workspace settings, AI Behaviour: the workspace prompt, workspace snippets and workspace response styles 1 Shared snippets 2 Shared style
Where snippets fit

Four ways to give the AI context.

They work together. Most teams use a workspace prompt for the rules, snippets for the facts, a style for the shape, and a knowledge base for the documents.

Snippets

Short facts and instructions you'd otherwise retype.

Who sets it
You, or an admin for the workspace
When it applies
In chats where you switch them on, several at once

Response styles

How the answer is written: length, shape, tone.

Who sets it
You, or an admin for the workspace
When it applies
One style per reply, picked in the composer

Workspace prompt

The few rules that should always hold.

Who sets it
Workspace admins
When it applies
Every chat, for everyone, on every model

Knowledge bases

Whole documents, searched when a question needs them.

Who sets it
Anyone who uploads files
When it applies
When you attach one or an agent uses it
What you get

Context on tap, not on repeat.

Snippets sit in the composer next to the style and the model, one click away in every chat.

Several at once
Tick as many as the task needs, up to 20 in one chat: about you, the company, the brand and the client, together.
On for the whole chat
Switch snippets on before you send and they stay on for every reply in that conversation. A new chat starts clean.
Works with every model
A snippet is part of the instructions, not of one model, so Claude, GPT and Gemini all get the same context.
Yours or the workspace's
Keep a snippet to yourself, or share it with everyone in the workspace so the whole company starts from the same facts.
Room for detail
Up to 20,000 characters each: a full brand guide, a product sheet or the background on a key account.
Found in a second
The picker lists your snippets and the workspace's with their descriptions, and a search box for when the list grows.
Starting points

Six snippets worth writing this week.

Start with the things you explain most often. If you have typed it into a chat twice, it is a snippet.

About me

Personal

Your role, what you look after, who you report to, and how you like answers: recommendation first, amounts in EUR, dates written out.

About the company

Workspace

What you sell and to whom, where you operate, the numbers everyone quotes, and the words you never use about yourselves.

Brand voice

Workspace

Tone, sentence length, spelling, banned words and phrases. One per brand if you run several.

A client account

Personal or workspace

Who they are, the contact, what they buy, when they renew and what they care about in a proposal.

A product sheet

Workspace

Names, prices, sizes, materials and the three things customers ask most. Switch it on for support and sales replies.

House rules

Workspace

The claims legal has approved, the ones it hasn't, and how to write about competitors. Turn it on for anything public.

Straight answers

What people ask about snippets.

What exactly is a snippet?

A named piece of text with a short description. When you switch it on in a chat, its content is added to the AI's instructions for that conversation. It can be context (who you are, what the company sells) or instructions (write in British English, never mention prices).

Is this the same as AI memory?

No. Nothing is learned or stored in the background. A snippet is text you wrote and can read, and it is only used in chats where you switch it on. Edit it and the next chat uses the new version.

How is it different from a project or a knowledge base?

Projects and knowledge bases are for larger bodies of work and documents you upload. A snippet needs no setup and no files: you write a few lines once, then tick it in any chat, alongside any project or knowledge base you are already using.

Who can see my snippets?

You choose when you create one. Only me keeps it private to your account. Whole workspace lets every member switch it on in their own chats. Workspace admins also add shared snippets under Workspace settings, AI Behaviour.

How many can I use at once?

Up to 20 in one chat, and each snippet can hold up to 20,000 characters. Most chats need two or three: about you, about the company, and the brand or client the work is for.

Do snippets work with response styles?

Yes, and they do different jobs. Snippets give the AI the facts; the style decides how the answer reads. The hero example above uses three snippets with the built-in Prompty style.

Trial
A $5 balance to start. No card needed.
Context, once

Write it down one time, then just tick it.

Start free with a $5 trial balance. Write a snippet about yourself and one about your company, and see how much of every prompt you no longer have to type.