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RETAIL & CPG

Content at catalogue scale, in your own voice.

Retail has the clearest volume problem in the room: thousands of products, several markets, a new season every quarter, and a brand voice that has to survive all of it. Northwind, the retailer in every screen on this site, runs its product copy, campaign images and sales questions from one workspace.

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A generated campaign photo returned in chat
WHERE MOST TEAMS ARE TODAY
  • Product copy for thousands of SKUs, in several languages, always behind
  • Brand voice drifting the moment volume goes up or an agency changes
  • Customer questions answered differently on every channel
What people actually do with it

Six things retail & CPG teams use this for.

Not an exhaustive list. These are the ones that come up first, and the ones that make the case for the rollout on their own.

Product copy at scale
Upload the catalogue export to Excel AI and fill a description column row by row, from the attributes, in your voice.
Localisation
Adapt copy per market rather than translating it word for word, keeping claims and units right for each country.
Campaign assets
Produce campaign images, video and music from one brief, in the same workspace as the copy.
Customer service answers
A support agent drafts replies from your current policies, with each answer cited so the person sending it can check.
Trading questions
Ask the sales database which stores slowed down last week and get a table back, with the SQL it ran.
Stock and supplier checks
A daily workflow checks stock levels and emails the buyer when a line runs low.
IN THE PRODUCT

Ask the sales data in plain English.

Connect a read-only database once. Then anyone at Northwind can ask for the top customers, the slow stores or last week's returns, and get a table back, with the SQL it ran if they want to see it.

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Ask your database. Top customers by order value, straight from a read-only PostgreSQL connection.
IN THE PRODUCT

A description for every product.

Upload the catalogue export, write one prompt that refers to its columns, check it on one row, then fill a new column for the whole range.

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Excel AI. A prompt that references columns runs on every row of the spreadsheet.
WHAT KEEPS QUALITY UP AT VOLUME
  • Shared prompts, so every market starts from the same brief
  • A workspace prompt and response styles that carry the house voice
  • Team owners approve the prompts their team shares
  • Read-only database connections for trading questions
  • Connections to your CRM, your databases and your email sending
  • The best model for each job: copy, images, video and analysis
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Straight answers

What retail & CPG teams ask us.

How do we stop the output sounding generic?

The prompt library does that. A strong, house-specific prompt that everyone starts from beats a clever model with a lazy prompt, and the library stops each market reinventing it.

Can it work from our product data directly?

Yes. Connect the database your attributes live in (MySQL, MariaDB, PostgreSQL or SQL Server) and ask it questions, or upload the export to Excel AI and generate a column for every product.

Who checks the claims?

Your team does. Nothing publishes itself: the copy is generated in the workspace, and a person decides what goes live. Shared prompts can carry your claims rules, so the draft starts closer to right.

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By industry

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Trial
A $5 balance to start. No card needed.
Built for retail & CPG

Try it on your own work before you commit.

Start free with a $5 trial balance. No card, no procurement marathon - bring one real task and see how far it gets.

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